Envision is a transformational festival in Costa Rica that attracts thousands of people from different cultures to co-exist and inspire one another through art, spirituality, yoga, music, dance, performance, education, and nature.

Looking to revitalize their web presence, Envision asked Mars Design to create a website where customers can easily find the information they’re looking while being inspired by the ethos that defines Envision.

1. Research & Learn - Who are the users? What is Envision? What are the goals?
2. Collaborate and build relationships - stakeholders and design team
3. Create early low-fi designs - keep everyone in the loop, to prevent big surprises
4. Iterate and prototype
5. Finalize iterations
6. Support implementation

• Apply a user centered design approach to the project
• Information Architecture
• Competitive Analysis
• Sketch & Wireframe
• Rapid Prototyping
• Keep stakeholders happy

I needed to understand Envision and what their users need from their website. When working with a client, one has to be flexible with what the client can afford. In this case, there were no resources allocated for to user research, so we relied on three things:

1. Stakeholder interviews
2. Competitive analysis
3. Heuristics - best practices

• Users #1 pain point was confusing navigation and overwhelming amount of content.
• Most users were between 25-35 yrs old, festival goers, tech savvy, and international.
• Users tended to look for the music lineup page first.
• Top priority pages were lineup, ticketing, FAQs.

Full case study coming soon