iOS Native App
Our research led us to a mobile solution, specifically
for ShopStyle's iOS native app.
Here are a few points that led us to focus on
Mobile commerce is exited to grow at a double-digit
compound annual rate between 2015 and 2020 to as much as
Based on our survey results, millennials are the
central user demographic range for online shopping.
60% of millennials say that it is convenient to use a
smartphone to research or purchase a product on the
More than 50% use their smartphones to research
products while shopping.
According to IBM, online shopping on
Thanksgving day was up 14.3% versus the year before. Over
half (52.1%) of traffic to shopping sites came from
mobile devices, up 22.4% from last year. And 32.3% of
sales were completed on mobile devices, up 25.4% from
Why we focused on iOS:
According to IBM, iOS users spend more than Android
iOS made up 25.2% (over a quarter) of all online
sales on Thanksgiving day 2014. Android only accounted
Our project was a month before Thanksgiving 2015, but
it turned out that iOS was the way to go after
Nearly 40% of all online traffic the day
after Thanksgiving 2015 came from iOS. Only 17.3% came
While we did our user research, we also conducted
competitive analysis. We started off broad considering any
app that could be a competitor to ShopStyle’s business
model and then narrowed it down to the few that had an
image recognition feature which were Craves, Amazon Flow,
and Neiman Marcus.
From our feature analysis, we took a deeper look
at Craves, Amazon Flow, and Neiman Marcus. We
downloaded and analyzed each of these apps, analyzing
the usability, the user flow, the UI, testing the
accuracy and breadth of the technology. We took note
of what we liked and didn't like and factored that
into our design strategy.
The more research we did, the more we realized how much
of a business opportunity this was for ShopStyle.
Apparently, besides the three competitors we had analyzed,
Macy's and Urban outfitters had also recently signed
contracts with providers of image recognition technology.
It seemed we were on to something...
We found Slyce and Cortexica to be the leading providers
of image recognition technology. The images below shows the
retailers that have recently signed contracts with them and
how the tech works.